The ‘Better Business’ Case Study
Digital Transformation – the latest buzzword to excite the business world – promises much in terms of progress, innovation, efficiencies, and even disruption. But what does it really mean for those of us who are at the coalface of business operations and decision-making every day?
We know that transforming digitally is crucial to superior business performance, but how exactly is it supposed to revolutionise the way we do business?
Below we highlight some of the most applicable research findings from various reputable sources in a single case study. We hope this sheds some light on how you can transform your organisation into an agile entity – ready to do Better Business, with better results.
Business Drivers and Challenges
“A culture conducive to Digital Transformation is the hallmark of maturing companies in the fast-changing, complex world, if a company sees innovation as something incremental, it will be marginalized [sic] in the coming years.”
– Mohamed-Hedi Charki, associate professor at EDHEC Business School
The biggest business challenges facing most organisations across the globe are
- attracting and developing new business while managing customer relationships;
- finding and keeping good people;
- optimising internal processes.
We also know that the biggest drivers for most industries today are
- creating more effective businesses;
- improving operational efficiency;
- complying with regulations (while doing the above).
When the rules and behaviour of our society are changing so rapidly, we face a new business leadership challenge...
Do we guide the explosive evolution of technology with strategy, or do we adopt technology as it emerges and build strategies behind its ever-increasing pace?
The Digital Transformation Paradox
Big organisations – due to the structure necessary to govern its respective operations – are often reluctant to implement change, yet innovation remains a buzzword amongst all stakeholders in these enterprises.
With the advent of so many technological innovations that promise business improvements, an innovative Digital Transformation strategy will be required to address the increasingly blurred distinction between the online and offline worlds to keep organisations relevant.
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